The futuristic and fully electric roastery of ALRIGHTY
A project we are immensely proud of; the innovative roastery of Alrighty. At Giesen Coffee Roasters, we’re honored to stand alongside Alrighty as their partner in roasting technology. Our cutting-edge equipment fuels Alrighty’s mission to revolutionize the industry, amplifying their impact and paving the way for a brighter, more sustainable future in coffee production. Our W15E coffee roasters combined with a transport and silo system proved to be a perfect solution.
Making a real difference.
In an industry where the big names dominate, Alrighty emerges as a refreshing change, determined to revolutionize the coffee landscape. Volker Meyer Lücke, the driving force behind Alrighty’s sustainability initiatives, alongside Sebastian Kroth en Daniel Rizzotti, are the driving forces behind the roastery. Drawing from their diverse industry experiences, they found their calling with Alrighty, addressing key issues in the coffee industry. From the dominance of top producers to the underrepresentation of women in coffee farming; the company is committed to fostering diversity, equity, and sustainability in every aspect of its operations.
"We're not just here to sell coffee; we're here to make a difference."
“We’re not just here to sell coffee; we’re here to make a difference,” asserts the Alrighty team. Partnering with companies like Giesen, Alrighty aims to lead by example, paving the way for a more sustainable coffee industry. With each sip of Alrighty coffee, customers join a movement for change, supporting a business striving to make a difference.
Daniel, responsible for Alrighty’s innovative design and concept, shapes the vibe and design of Alrighty’s roastery to reflect the brand’s values. Supported by renowned footballer Manuel Neuer, Alrighty benefits from a partnership extending beyond sports, underscoring its mission to make a tangible impact. Additionally, renowned primatologist Jane Goodall lends her support as a valued patron, adding credibility to Alrighty’s commitment to environmental conservation and ethical business practices. Together, with dedication and passion, Alrighty’s vision for a better future is well on its way to becoming a reality.
About the setup
ALRIGHTY chose Giesen W15E electric coffee roasters. The W15E combines sustainability in terms of materials and not having to use gas with unprecedented capabilities. With two different heat sources, the W15E allows you to roast your coffee in a completely new way. A Giesen destoner then ensures that the roasted coffee is filtered for impurities. Also on hand is a Giesen WPE1 electric sample roaster for testing and roasting samples of coffee as thoroughly and extensively as possible.
In addition to the coffee roasters, a unique silo system was chosen complete with a custom-made transport system, all in ALRIGHTY’s house style. These systems combine to ensure that both green and roasted coffee can be transported and stored as efficiently as possible. ALRIGHTY also uses Giesen mini silos to store and use the coffee at the front of the store for filling retail coffee bags and for brewing coffee.